I chose the fonts so that the J,T, and A would stand out using a fancy serif and went with a simple sans serif font to look good on screens. I chose to add music notes, some implied, and others not implied (those attached to the 'L's). The music notes get smaller to guide the eye to the right, to underline the name and guide the reader through the name. I added one circle with a blue to suggest creativity, while maintaining simplicity. The notes also go well with the size of the period after the "J." The focus of this logo is meant to be on the name, "J. Taylor Arnold" while also getting across what it is that said person does.
This is the back of the business card. I used all the fonts from the logo and stole the circle elements as well as the note heads. I added social media on the business card as this is of growing importance to business'. I added the blue circle from the logo but gave it a gradient for a little different character since the original blue circle is on the front of the card.
This is the front of the business card. I decided to keep it simple and just go with the logo, and let it stand as it is since it states the name and the business - composer and bassoonist. It would be printed on a thick gloss to make the white space look clean and elegant.
This is the Facebook Header. Again, taking the circle elements from the logo that are the theme of this business. Along with the blue circle, there are growing notes that move your eye across from the profile picture up the notes to the word welcome. I didn't include any name or exact logo since the profile picture includes the name, and a variation of the logo.
This is the profile picture of the Facebook page. I didn't include the actual logo since it would be too small to really see or read. I also didn't include the last name to maintain a clean look and allow the text to be big. I still have the text changing colors and going through the circles as they are in the original logo.
Letterhead with text. For this, I kept it very clean to allow for maximum space for the text. I brought back the gradient blue circle for this as it fades into the contact information in the bottom left hand corner of the page.
Here is the letterhead with no filler text in order to see it better. Same elements apply and the circle theme is clearly seen.
This is the Twitter Header. Clearly the circle/note heads are the continued unifying element across the corporate identity. Since the profile picture will include the name, I decided to leave that out and simply leave - Explore New Music. Since the twitter page is mostly used for the spread of new music and new contemporary news, I left out any bassoon information.
This is the Twitter profile picture. Since the Twitter page is mostly used for spreading news about new music and new compositions, I left off the "bassoonist" part of the logo, it allowed for it to be cleaner since it would be viewed on most likely a small phone screen. I stole elements from the logo to make this different version of the logo that would still look big on a small screen. Such as the text changing colors as it goes from inside the circle to out of the circle. The Big blue circle is also the same blue as the logo.
This ad is meant to be printed, in Black and White. I tried to keep the text short and simple. Attempting to use the man to bounce the eyes back to the text. His hand on his cheek creates a wall and doesn't allow your eyes to wander off the photo to the right but takes your eyes back to the text. The hook is to try and get instrumentalists to go to the website to inquire about commissioning or purchasing new music. The logo at the bottom does get lost, but acts as if the gentleman is wearing the logo on his shirt. The logo is most likely the last thing that is seen and thats ok. The eyes first glance at the text and and then wander to the gentleman's bored face and follow his hand down to the logo. The unifying elements are again, the same fonts are used throughout the corporate identity. The Alignment is left aligned for ease of reading, and the proximity lets you know that the texts are related.
This would be an ad for print in full color. Since the Ad is so tall, I used a Center Alignment for the grabbing text at the top. Its what the eyes will see first, and the center text draws them downward, the eyes then follow the strings to the bottom corner of the page where the logo and contact information is. Unifying elements are the same fonts and the blue circle elements are brought back from the logo and corporate materials. The purpose of the ad is to get instrumentalists to purchase a commission for a new piece of music to be performed at a recital.
For the Envelope I used the same music notes and gradient blue circle, with lots of white space for mandatory post office things.
